WIC Step by Step Program

Step By Step Program:

Client-centered Skills for WIC Counselors

Motivational interviewing forms the foundation of this practical program. The focus here is on the basic counseling skills that are essential for Value Enhanced Nutrition Assessment (VENA).

The program can be used by a group of staff together or by individual counselors in their own time. It is all on-line and available immediately upon purchase. It is most appropriate for nutrition counselors, though clerical staff will benefit as well.

This program works best when supervisors follow along. Consider using these units to augment your training or as part of on-going in-service sessions.

The Program includes: Eleven units, each with an audio podcast, notes and a practical article (pdf). Suggested topics are provided for group discussion.


Engaging the Client (13 – minute podcast)

The Basics: OARS

Open-ended questioning (8 – minute podcast)

Affirming (14 – minute podcast)

Reflecting (15 – minute podcast)

Summarizing (11 – minute podcast)


Behavior change and resistance to change (18 – minute podcast)

Attending to the client:

What is important to the client? (10 – minute podcast)

Working with confidence to change (11 – minute podcast)

Listening for change talk (11 – minute podcast)

When it’s time to provide advice:

Providing advice effectively (9-minute podcast)

Pulling it all together:

How this fits into a WIC contact (14 – minute podcast)

Price is dependent on the number of WIC counselors in your program. E-mail us or call Susan at 352-382-2393 for more information. Purchase allows all staff in one WIC program to access the materials. Credits are available for Registered Dietitians.

More Resources:

Looking for more extensive, in-person training for your staff? E-mail me to discuss your needs.

Counseling Tips for Nutrition Therapists: Practice Workbook series is available with bulk discounts.

I encourage WIC staff trainers and supervisors to attend further counseling training for themselves so they can best work to guide staff toward counseling excellence. Step by Step purchasers get a $50 discount on registration for the Counseling Intensive workshop. For cities and dates, click here. E-mail us to register.